God, marketing and falling off ladders

My husband was hanging precariously up a ladder while I attempted to balance the bottom on our wonky driveway when they arrived.

Two men marching towards me, whipping out their brochures.

As I'm staring up at my husband and he's hollering down at me not to move, the men start to talk to me about "Salvation and the end of the world."

Is this a prophecy?

….. Don't move, don't move, keep that ladder still.

I politely tell them now is not a good time, but they insist on rambling on.

I've nothing against anyone's religious beliefs but being preached at while a 6ft Scotsman hangs on to a rickety ladder is not the best time to get my attention.

The fatal mistake of marketing in this noisy world is that we often ignore the single most crucial question:

Is the person we're talking to ready to listen?

You can have the best message, but if you insist on interrupting, you'll never get heard.

Here's to listening instead of shouting

nikki clarkSeptember 1, 2019