Brand archetypes is one of my favourite things to talk about because, when it comes to building your brand, they can have such a profound impact.
So today, I’m diving into how your branding archetype can guide your brand building and help you differentiate yourself from others in your niche
Read MoreWant to cut through the noise online but want to keep it classy? Don’t bother with sleazy manipulation - just use these 3 persuasion triggers to create desire for your product or service - no sleaze required.
Read MoreDiscover what are brand archetypes and why you should care. Particularly if you’re a solo entrepreneur or small business, archetypes can be the key to differentiating yourself and creating a clear position and personality for your brand.
Read on for more.
Read MoreWhat is a business niche? And do you really need to pick one? People can get really confused because there's a lot of advice out there around niching. Sometimes, that advice is totally unintuitive. And sometimes it's just plain wrong.
So, let’s bust some myths around niching, talk about the benefits of niche marketing, and how to niche down the right way.
Read MoreAre you attracting the WRONG types of clients to your business? If so, your brand message and marketing might be broken.
Thankfully, there’s a simple way to fix it and attract ideal, best-fit clients instead. Read on to learn what it is.
Read MoreWhat are the 3 most important things you MUST focus on if you want to build a strong brand that people love?
Read on to learn what they are - and why they’re so important.
Read MoreI launched my bite-sized offer in 2019 and since then, I’ve learned so much!
Read on to learn 5 unexpected lessons in business I learned from launching my own bite-sized offer!
Read MoreYou may have heard that starting small with a ‘tiny offer’ is the key to making millions overnight. But in reality, there are 3 OTHER hidden benefits that make bite-sized offers actually worth your time … not the $$ you might be hoping to make.
Read on to learn exactly why bite-sized offers can make a huge difference in your business.
Read MoreWhoa! I’ve welcomed over 24,427 customers to my Stories That Sell program over the past two years. And, of course, I’ve learned so much during that time.
Now I’m spilling the tea on everything you need to know to create your own bite-sized offer and reap the benefits, just like I did.
Read MoreDo you get stuck when you try to tell people what you do? If so, don’t worry. You’re definitely not alone if you struggle with how to talk about your business.
Whether you’re writing (like on your website), speaking to someone, or communicating in any type of way - I’ve got 3 simple ways you can do it without getting tongue-tied.
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