MOST ENTREPRENEURS MISS THIS STEP....
Most Entrepreneurs Miss This Step
A super-smart business coach booked a call with me this week to talk about how I could help her attract more clients and double her revenue. She was feeling frustrated that customers weren't banging down her door, and she was hustling hard.
On the call, we dived into each area of her brand and marketing.
Solid message ✅
Defined niche ✅
A problem that people WANT solving ✅
Clear packages (maybe a few too many, but that's another email) ✅
So what was the problem?
She wasn't asking for the sale!
In a bid to not sound pushy, salesy or put people off, she was putting out content that added value upon value but never inviting people to work with her in one of her programs!
If you have done the hard work of defining a niche, creating a message that captivates and you have something to sell, then you MUST ask for the sale.
People's brains are busy; there are to-do lists, business tasks to complete and family meals to make.
Your Call To Action MUST be clear. Tell people what to do and how to work with you and make it easy.